About Me

I am a user experience designer working across various media, disciplines, and industries. I help product & marketing teams create better experiences through user centered design + brand strategy + open collaboration.

Leban Hyde | Profile Pic
Leban Hyde
Designer. Thinker. Alchemist.
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My Approach

User Centered Design

Know your users to understand their needs. Meet their needs to create a delightful experience.


Brand Strategy

Align your business goals with the users’ needs to help create a more successful brand.


Open Collaboration

Work together and share knowledge as a cross-functional team to deliver the best results.



Find out more about my skills and experience on LinkedIn or download a current version of my résumé.

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Work I've Done

I use research, design, and evaluation to connect user needs with business goals within the constraints of technology.

See examples of my work on Behance, Dribbble, or GitHub.

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My Process

Research

I ask questions. Lots of them. I conduct internal interviews to understand your product, service, and organization. I also talk to your users and customers. The best way to find out what people need and how they’re interacting with your brand is to go straight to the source.


Design

I create the necessary artifacts with the necessary tools for the ultimate deliverable of a better user experience. Some of those artifacts might be site maps, userflows, wireframes, and prototypes created with anything from pen & paper to HTML/CSS/JS.


Evaluation

Embracing the idea that the design is a hypothesis, it will have to be tested. I’ll test before to set a baseline and I’ll test after to evaluate the changes. By working iteratively, I’ll fold the findings back into the research and adjust the design as needed.


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Notes I've Written

I like to write about what I do and have pieces published here, on Medium, and on UXmatters.

You can check out the full listing of my writings or sign up for my TinyLetter.

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Contact Me

If you have more questions about what I do or have a project you would like to collaborate on, I’d love to hear from you!

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