ICYMI: Apple Event — Spring Loaded
This is just a quick notes dump of everything that was announced in yesterday’s Apple Event. I don't usually share these out, so this is somewhat of an experiment.
I hope it will serve as a guide to help you decide if there's anything worth investigating a little more on your own. You can also watch the replay via the same link (1.5hrs).
- Apple Card
- Shared accounts between spouses
- Apple Card Family
- Anyone over the age of 13
- Spending limits
- Podcasts
- Newly designed app
- Introducing Channels
- Paid Subscriptions
- iPhone 12
- Now in purple!
- April 30
- AirTags
- Find My
- Precision finding
- Customizable
- Encryption & privacy
- $29
- Hermés leather carrier
- Apple TV+
- Ted Lasso Se2
- July
- Apple TV 4K
- A12 Bionic
- HDR & high frame rate
- Enhanced AirPlay to support HDR
- Apple Color Balance w/ iPhone
- New Siri remote
- $179, $199
- April 30
- iMac
- Built from the ground up around M1
- 7 Colors
- New slimmer design
- Quieter fans
- Bigger display
- Narrower borders
- 4.5K Retina display
- Ambient screen color change
- New camera, mics, and 6-speaker system
- Improved performance
- 85% faster
- 3x faster machine learning
- Can run iPhone & iPad apps
- Connected experience across devices (Handoff, copy & paste)
- New power cord w/ ethernet port
- New Magic Keyboard w/ Touch ID
- Magic Mouse & Trackpad color match
- Minimized environmental impact
- $1299, $1499
- April 30
- iPad Pro
- M1 chip
- Performance
- 50% faster CPU
- 8-core GPU
- 40% faster graphics
- Support for game controllers (Xbox, PS)
- All-day battery life
- 2x faster storage
- 2TB storage capacity
- Thunderbolt
- 5G cellular support
- Pro cameras
- Studio quality mics
- LiDAR scanner
- True Depth camera for Face ID
- 12MP Ultra Wide Camera
- Center Stage auto-pans and adjusts the shot
- Liquid Retina XDR Display
- Apple Pencil
- Magic Keyboard
- Smart Keyboard Folio
- Now available in white
- Minimized environmental impact
- $799, $1099 (starts)
- April 30
By the way, I do not work for Apple nor do I get any sort of compensation from doing this. I'm just a design nerd who enjoys writing about new tech.