I help product teams create better digital experiences
through user centered design + brand strategy + open collaboration.
I am a user experience designer working across various media, disciplines, and industries. I help product & marketing teams create better experiences through user centered design + brand strategy + open collaboration.
User Centered Design
Know your users to understand their needs. Meet their needs to create a delightful experience.
Align your business goals with the users’ needs to help create a more successful brand.
Work together and share knowledge as a cross-functional team to deliver the best results.
Work I've Done
I use research, design, and evaluation to connect user needs with business goals within the constraints of technology.
Visual Design Work
A collection of visual design work across various media, disciplines, and industries.
Case Study: Collaborative Process
How an open design process resulted in better project collaboration, minimal documentation, and overall stakeholder satisfaction.
Case Study: National Seminars Training
How a new search, a new learning management system, and a responsive redesign delivered an increase in acquisition, retention, and revenue.
I ask questions. Lots of them. I conduct internal interviews to understand your product, service, and organization. I also talk to your users and customers. The best way to find out what people need and how they’re interacting with your brand is to go straight to the source.
I create the necessary artifacts with the necessary tools for the ultimate deliverable of a better user experience. Some of those artifacts might be site maps, userflows, wireframes, and prototypes created with anything from pen & paper to HTML/CSS/JS.
Embracing the idea that the design is a hypothesis, it will have to be tested. I’ll test before to set a baseline and I’ll test after to evaluate the changes. By working iteratively, I’ll fold the findings back into the research and adjust the design as needed.
Notes I've Written
I like to write about what I do and have published several pieces here.
You can check out the archives or sign up for my weekly dispatch.