I help product teams create better digital experiences
through user centered design + brand strategy + open collaboration.
About Me
I am a user experience designer working across various media, disciplines, and industries. I help product & marketing teams create better experiences through user centered design + brand strategy + open collaboration.
Designer. Thinker. Alchemist.
My Approach
User Centered Design
Know your users to understand their needs. Meet their needs to create a delightful experience.
Brand Strategy
Align your business goals with the users’ needs to help create a more successful brand.
Open Collaboration
Work together and share knowledge as a cross-functional team to deliver the best results.
Work I've Done
I use research, design, and evaluation to connect user needs with business goals within the constraints of technology.
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Visual Design Work
A collection of visual design work across various media, disciplines, and industries.
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Case Study: Collaborative Process
How an open design process resulted in better project collaboration, minimal documentation, and overall stakeholder satisfaction.
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Case Study: National Seminars Training
How a new search, a new learning management system, and a responsive redesign delivered an increase in acquisition, retention, and revenue.
My Process
Research
I ask questions. Lots of them. I conduct internal interviews to understand your product, service, and organization. I also talk to your users and customers. The best way to find out what people need and how they’re interacting with your brand is to go straight to the source.
Design
I create the necessary artifacts with the necessary tools for the ultimate deliverable of a better user experience. Some of those artifacts might be site maps, userflows, wireframes, and prototypes created with anything from pen & paper to HTML/CSS/JS.
Evaluation
Embracing the idea that the design is a hypothesis, it will have to be tested. I’ll test before to set a baseline and I’ll test after to evaluate the changes. By working iteratively, I’ll fold the findings back into the research and adjust the design as needed.
Notes I've Written
I like to write about what I do and have published several pieces here.
You can check out the archives or sign up for my weekly dispatch.